About the project
Client
NBA Australia
Year
2025
Type
Branded Content
Format
Commercial
Our role
Director of Photography (DOP)
A launch film exploring the Australian influence within the NBA, narrated by former Australian player Aron Baynes. The piece reflects on identity, legacy, and the expanding impact of Australian basketball at the highest level.
What does it mean to be Australian in the NBA?
Every project starts with a question, and this one was simple but not easy to answer. Australian basketball no longer feels like an exception on the world stage, so for the launch of the NBA Australia 2025 Season we wanted something grounded and human: a film about how far the game has come, and where it’s heading next.
A new generation, built on what came before
The story took us to Brisbane and the home of Aron Baynes, newly retired and stepping into life after the NBA. Meeting him in his own space, rather than under stadium lights, framed a story about transition: one generation redefining itself beyond the game, while players like Josh Giddey, Dyson Daniels and Josh Green step into it with belief.
